Transforming a Brand from the Inside Out
Hensel Phelps, a leading U.S.-based construction company, wanted to refresh its 76-year-old brand but struggled with outdated customer relationship management (CRM) and proposal automation systems that couldn’t support this goal.
To resolve this issue, Quisitive envisioned a holistic solution that not only met the company’s unique business needs, but supported a lasting transformation of its brand. Leveraging Microsoft Dynamics, SharePoint, and .NET application development, Quisitive created a platform to handle core functionality and processes for sales, marketing and brand management. The cloud-based platform also provided an integrated proposal management system that incorporated third-party solutions for marketing automation, research and analysis.
With sales and marketing data unified in one platform that is integrated with Outlook, usage has increased dramatically. Hensel Phelps additionally has easy access to sales pipeline, marketing and historical data now, allowing the company to effectively track ROI and make accurate adjustments to future marketing and procurement strategies.